LOFT
CLIENT
LOFT
Year
2021
Service
Branding, VOD Campaign, Concept, Production
LOFT
Client
LOFT
Year
2021
Service
Branding, VOD Campaign, Concept, Production
CONCEPT
LOFT – abbreviated for ‘Live on For Them’ is a non-for-profit organization established to support individuals with loved ones affected by heart conditions.
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BRANDING
After our research was concluded we knew that we wanted to include a ‘heart’ into the final design. Integrating an arm relayed support and love in an innovative but subtle way.
After many variations and sketches, we finally arrived at my final design. This design
proved to be legible for the audience as the ill-lit gradient effect resulted in an optical illusion leading the viewer to believe that the heart was wrapping around someone representing a ‘hug’.
MISSION
Heart healthcare is a serious matter that affects many individuals in New Zealand, 1 in 20 adults are diagnosed with heart disease. This takes an immeasurable toll on their family members; LOFT is here to allow relatives of those who have encountered heart disease to be well equipped when it comes to caring for their loved ones affected.
TYPOGRAPHY
CAMPAIGN VOD
(VIDEO ON DEMAND)
The VOD project required a prompt but caring tonality which managed to outline the severity of the problems with cardiovascular health while also conveying the necessary support that LOFT aims to provide.
