Cutly
CLIENT
Cutly Limited
Year
2020
Service
Branding, Web UI/UX, ADvCampaign, Shooting, Print & Packaging
Cutly
Client
Cutly Limited
Year
2020
Service
Branding, Web UI/UX, ADvCampaign, Shooting, Print & Packaging
CONCEPT
A natural shaving cream featured across New Zealand’s biggest media outlets that was created because the founders didn’t relate to the current shaving solutions available.
Cutly was introducing a refreshing product targeted across both genders that aimed to create an all-in-one solution that simplified the shaving experience.
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BRANDING
For a design composition to be memorable it needs to be balanced, composed and simple.
For the Cutly brand, the sketches led us to a round composition. In order to keep it radially balanced we had to be very specific with the alignment of the shapes used.
This led us to adopt the golden ratio in order to complete the main logomark. The Golden Ratio has been used throughout history to create visually appealing designs, it is the simple division of elements by 1.61803398875.
PACKAGING
WEB DEVELOPMENT
A thoughtfully crafted home page that showcases the gender neutral approach plus the various media endorsements.
Technically minimal product pages that direct attention directly to the offering at hand.
Intricately detailed ‘About’ page to accentuate the story of the brand & team members.
MOBILE FIRST
Designed for places where customers check first.
It’ll about the SOCIALS.
VOD
(VIDEO ON DEMAND)
